November 2008

On July 29th, 2008, at the Experimental Aircraft Airshow in Oshkosk, Wisconsin, the Rocket Racing League successfully launched its inaugural fligh.

With this flight, the RRL reached another milestone in their dream of bringing racing into the 21st century. Watch their vision below.


Here is a list of the top ten things that I learned by entering Shoemoney’s 2008 SEO ThinkTank contest. I’ll be sure to try to apply this to any other blogging contest that comes up.

9. Keep Things Simple. As far as blog design goes, simpler is better. Don’t go for the fancy layouts and graphics. It just makes your blog look dated or unprofessional.

8. Consider submitting a top ten list! Reviewers (and Diggers) like lists.

7. Don’t be afraid to GROVEL. Groveling is a strategy! Its not beneath you! We had one contestant offer his personal concierge service. Another offered personal massages

6. Be Human. Let your unique traits and weaknesses, hopes and fears show. Its what makes us human and more interesting. If you strip all of this out of your post, it becomes dull and boring. One contestant caught the judges attention by admitting his infatuation for the lovely Pam Lundgren.

5. Interact with other contestants – help each other out or give each other moral support. Its a good bet that other contestants at your level, are feeling the exact same doubts as you are. Plus, chances are that they will interact with other contestants or with some of the judges and you start building up your rep. and social network.

4. Clearly state what you have to offer. The majority of contestants tended to trumpet their own skills and accomplishments. The few that clearly stated what they had to offer the group (even through groveling) stood out from the other entries

3. Congratulate the winner – add graciousness to your rep. Also thank them, as they’ve probably got a ton of useful content on their blog, plus, now you’ve got a great reason to talk to them at the next SEO conference.

2. Brand Yourself – two words on this – Furry Hat. All the reviewers remember Furry Hat Guy! They will remember him when he shows up again on-line or at the next conference.

1. Enter even if you don’t think you can win. It provides valuable hands on experiencing in blogging, generating great content, branding, networking, etc. It gives your site great exposure. You introduce yourself to some top level SEO/Internet Marketers. Plus, you get to practice using Google Analytics and other traffic tools as you watch the traffic on your site. As an added bonus, It also provides a ton of content for your followup blog!

Yes, I know, I only have 9 things listed. I just can’t think of the tenth item. Anyone have any suggestions for a 10th item?

CheckPoint Software is giving out the professional version of Zone Alarm Firewall 2009 to celebrate the product’s 15th birthday.  Starting at 6:00 am today you can go to Checkpoint’s site and download the software, including a year subscription to updates and support, for free for the next 24 hours.

In viewing the product comparison chart, it appears the Zone Alarm Pro is a combination of several products.  First of all, its a firewall, with more advance controls not found in the free version.

Second, Checkpoint has merged a adware/spyware detection and removal module to it.

Finally, there are a couple of other features included in the Pro version.  Some, like the feature that prevents your SSN from being transmitted on the protected computer, compliments the core functions.  Other features, like the free credit monitoring service, seems like it should be a separate product.

I’m trying to figure out who would actually need this product.  In my opinion, if you are a sophisticated enough user to take advantage of the product, then you are also knowledgeable enough not to require it.  I guess there are a few scenarios where Zone Alarm Pro would come in handy.  For example, if you’re a journalist and your job requires you to explore numerous online links, some of which may be questionable, than Zone Alarm Pro will help protect your PC from getting infected.

Another scenario may be if you are in a public network, like a school or recreation center, where you need to protect the “office pc” from the general public pcs.

Well, since its free, I guess I will download it to see if I like it.  Looks like the site is very popular, because hitting the download button gives me a message that due to the overwhelming response to the offer, Checkpoint will email me within two days with the link to download the product.


When I traveled to Del Mar for the SEO Think Tank, I found it to be such a quaint and picturebook seaside surfing community, that I was determined to come back to visit and explore it some more.

Most of the time, I drive right past this community on my way South to San Diego. Finally, one day I found myself just up the highway from Del Mar and was finally able to re-visit.

The first stop was at the beach where 2008 SEO Think Tank was held. Right away, I saw something unforgettable!

Meet John King. He sort of dropped in while I was strolling along the beach.






Most people come to Del Mar beach to surf or swim in the waves.  Not John. He takes advantage of the wind hitting the bluffs to ridge soar in his paraglider.

Ridge soaring can be tricky.  Too little wind and you lose lift — a fact that John demonstrated when he was forced to land on the sandy beach, instead of at his launch point on the bluff.  Too much wind and you get blown over the ridge.  But John knows what he’s doing.  He explains that there’s a point on the ridge that provides enough lift for him to turn around and head back.  Luckily, there’s a house with a flag right at that point, to help him mark the spot.

It was pretty amusing watching John bunny hop along the bluff until he came to the drop off . . . and up and away he soared!

While waiting for John to fly back, there was of course, plenty of traditional classic California scenery to see.




A friend of mine once told me about how seaworthy a vintage Volkswagan Beetle was.  She described how she drove it into a shallow river until the water lifted the Bug high enough so that the wheels weren’t touching the bottom.  The Bug would then drift down the river until she hit another shallow spot, at which point, she would finish the crossing by driving the car out of the river and onto the opposite bank.

Although, I had no doubt in her story, it still was very hard to imagine any car capable of doing this . . . until I found this Youtube video!

Here’s a new trick that I picked up at  You can enter “link:url“, where url = your web address into Google search, and Google will return a list of all your links.

I tried it.  I’m not sure its completely accurate.  I know that I have a linke from, but it wasn’t in the results.  Still, this should be useful when you acquire a lot of links.

LifeHacker posted a story told by software developer Brad Isaac about Jerry Seinfeld’s Productivity Method. I’ve actually used it on this blog, and its worked quite well. Seinfeld stresses that you set a goal, for example, of writing everyday.  Your objective is not to miss that goal.

To help you acheive this your objective, you get a wall calendar that lists all the days in the year. Then, for everyday that you meet the goal, you cross out the day with a big red X.  As you meet the goal each day, you start forming chains of red X’s that get longer and longer. This helps re-enforce your resolve to meet your goal because failure to do so would break the chain.

I ran across this post shortly after I started my blog, and by employing it, I’ve met my goal of posting to it every week day.  I’ve been able to successfully accomplish my goal for the last two months.

Yes, I know.  I didn’t post anything yesterday – missing a day and breaking the chain.  But, that’s because I’ve decided to redefine my goal. In addition to this blog, I also have, which I will need to start writing articles for, as well as creating landing pages, and call to action pages, and other work to increase the traffic and build membership.  I also was successful in obtaining the domain and need to start developing that.  So my new goal needs to address these other sites, too.

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