Friday’s deal at was  They have an interesting business model.  They give alway free jewelry as a tatic to attract lots of traffic to their website.  Note the timer on each selection used to set a sense of urgency or a call to action for visitors.

Now, also charges for shipping — I’m guessing enough to cover the wholesale cost of the piece and perhaps enough to make a small profit, too.  Its kind of like the ebay strategy of selling lots of small items for cheap, but making $1 profit on shipping for each item.  Sell 500 items, make $500.

In this case, also gets the add revunes from their website.