I came across a Keyword Strategy article at JoshCanHelp.com.  Josh has written up a clear, easy to understand guide on how to determine and select your keywords.

I’m following along to see if I can update my Freebestdeals.com keywords. One key element that Josh highlights is using Google’s tools to identify a keyword that’s not too broad and with less competition.  In other words, identify a niche.

  1. Goto www.google.com/keywords
  2. Type in 6 – 8 search words that you think people will use to try to find your site
  3. Make sure that use synonyms is checked. Generate key words.
  4. Review the results. Check for words with:
    1. Less than half advertisers
    2. Under 10K/month
    3. Example 1 – free stuff keywords

i. Totally free samples, half, 3600

ii. Samples and Freebies, 55%, 1,300

iii. cosmetic free samples, < half, 6600

iv. free sample products, half, 8100

v. get free samples, 60%, 8100

vi. totally free baby stuff, half, 2600

vii. free stuff mail, <half, 6600

    1. Example 2 – low volume (competition) search. Start off with these?

i. free stuff giveaways, < half, 260

ii. free stuff offer, <half, 320

iii. free trial samples, 15%, 720

iv. free samples for babies, 20%, 480

    1. Example 3 – website content

i. Deals infinity, 15%, 1600

ii. Clearance deals, 20%, 2400

iii. Red hot deals, 50%, 1600

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