June 2009


I just discovered Dropbox.  This awesome utility makes it easy to access files between multiple computers.  Prior to using Dropbox, accessing or synchronize my bookmarks, images, notes and Office files  between my home and work computer was becoming more and more of a chore.  I would either email the files to myself or copy them to a flashdrive so that I could take them to/from work.  Dropbox simplifies this process.

Just install the app, sign up for an account and you have a new Dropbox folder in your “My Documents” folder.  Save or copy files there and the files are accessible from anywhere with a web connection.  No more attaching files!  No more plugging in flashdrives.  Try it out – you’re love it!

Get Dropbox here.

dropbox

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bigassfan3If you had a large room that you had to cool, which fan would you consider purchasing: a LVHV (low velocity, high volume) fan?  Or a Big Ass Fan?

That’s the question that the Big Ass Fan company asked. And, yes, that’s the company’s name.

I saw this video on MSN over the weekend and just had to recap it here on BuildBigShips.com. Despite the jovial nature of the name, it gets the point across and does a brilliant job of marketing the company and brand.  Check it out.

Big Ass Fan Marketing Video

bigassfan2Here are some important highlights from the video.

Industrial trade magazines have all sorts of advertising in them and they’re all incredibly boring. We’re the
only ad in the magazine that people looked at.
This place is much more than words on a box. Its an identity, from product, to service, to company culture,
this place is big ass from wall to wall.
the name opens the door . . . the product must be the very best . . . make your name stand for quaility . . .
it pays to stick out from the crowd . . . make an impression.
product/service has to be inpeccable. If there’s no substance to that then it becomes a joke.

* Industrial trade magazines have all sorts of advertising in them and they’re all incredibly boring. We’re the only ad in the magazine that people looked at.

* This place is much more than words on a box. Its an identity, from product, to service, to company culture, this place is big ass from wall to wall.

* the name opens the door . . . the product must be the very best . . . make your name stand for quaility . . .

* it pays to stick out from the crowd . . . make an impression.

* the product/service has to be inpeccable. If there’s no substance to that then it becomes a joke.

This is probably the best marketing and branding article that I’ve seen so far.  It’s so much more refreshing than, “Top 10 ways to market your brand . . . “

What a great idea! The Ning Directory is holding a quotable quotes contest. Five entries will enter you in a drawing to get a promotional, customized side menu bar. Here are my five quotes:

First is  a motivational slogan that I’ve previously posted on BBS – “What would you attempt to do if you knew that you could not fail?”

Next

Everyday I get up I ask myself, “is this what I want to do for the next ten year?’ If the answer is no too many times in a row, then I know its time for a new career!

On the same note

One of Roz Savage’s inspirational quotes: ”

“Be mindful of the link between present action and desired future outcome. Ask yourself: if  I repeat today’s actions 365 times, will I be where I want to be in a year?”

Here’s one of the classic Devil Dog/Sports slogans:

Its not the size of the dog in the fight. Its the size of the fight in the dog!

marine_bulldog

Finally

One quote that sticks out in my mine is from the movie “The Last Castle”.

General Irwin (Robert Redford) is talking to Yates, another inmate with the potential to betray him and says,

“This man (the sadistic commander of the prison) is going to you because he sees the worst in you. He’s going to play for the worst. I want to see the best.”

He then entrusts Yates with information that could be used to betray him.

At first I thought that it was silly quoting a line from a movie. But then, I read an interview with Indra K. Nooyi, Pepsi’s CEO. She follows the same philosophy.

Star_scaleOne of my favorite videos is the march of stars which I posted on 10/3/2008 showing the size scale of the largest stars. It boggles the mind just how large these suns are.

For example, the largest known star, VY Canis Majoris (VY CMa), is 2,100 solar radii, or 2,100 times the size of the Sun. To take this in perspective, if VY CMa replace the Sun, its diameter would extend out to Saturn’s orbit — 890,700,000 miles (1,433,449,370 km).  It takes light 80 minutes to travel that far!

Speaking of far — the farthest know object, a  massive cluster of galaxies called Abell 2218, is 13 billion light years away. The image that we see of these galaxies are 13 billion years old! These size scales are virtually impossible to visualize!