bigassfan3If you had a large room that you had to cool, which fan would you consider purchasing: a LVHV (low velocity, high volume) fan?  Or a Big Ass Fan?

That’s the question that the Big Ass Fan company asked. And, yes, that’s the company’s name.

I saw this video on MSN over the weekend and just had to recap it here on BuildBigShips.com. Despite the jovial nature of the name, it gets the point across and does a brilliant job of marketing the company and brand.  Check it out.

Big Ass Fan Marketing Video

bigassfan2Here are some important highlights from the video.

Industrial trade magazines have all sorts of advertising in them and they’re all incredibly boring. We’re the
only ad in the magazine that people looked at.
This place is much more than words on a box. Its an identity, from product, to service, to company culture,
this place is big ass from wall to wall.
the name opens the door . . . the product must be the very best . . . make your name stand for quaility . . .
it pays to stick out from the crowd . . . make an impression.
product/service has to be inpeccable. If there’s no substance to that then it becomes a joke.

* Industrial trade magazines have all sorts of advertising in them and they’re all incredibly boring. We’re the only ad in the magazine that people looked at.

* This place is much more than words on a box. Its an identity, from product, to service, to company culture, this place is big ass from wall to wall.

* the name opens the door . . . the product must be the very best . . . make your name stand for quaility . . .

* it pays to stick out from the crowd . . . make an impression.

* the product/service has to be inpeccable. If there’s no substance to that then it becomes a joke.

This is probably the best marketing and branding article that I’ve seen so far.  It’s so much more refreshing than, “Top 10 ways to market your brand . . . “

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