Create a Money Making Website from Your Spare Change series, part 2

The first article in this series covered how to find the highest value niche s using Spyfu.com. You can view this article here.

Part 2 will cover Selecting  Your Niche Words

I’ve been searching niche words for BetheBank.com.  Again, we are following along Josh Spaulding’s $5 Mini-site Formula.  Luckily, for this niche, I can simply go to the top 100 profitable niches listed on Spyfu.  There are a lot of keywords that are relevant. For example, I chose:

#1 – loan consolidation student loans, with a CPC (cost per click) of $53.76

#27 – best loans secured (CPC $50.46)

#29 – home loan remortgage

and a couple more.

Next, plug niche words into Googel Keyword Tool

  1. Take your niche word selections and plug them into Google’s keyword tool at https://adwords.google.com/select/KeywordToolExternal.
  2. Go ahead and bookmark this link. You will be using it a-lot in setting up your websites.
  3. Now I plug in my first niche words: loan consolidation student loans
  4. Click on the column heading “Local Search Volume” 2x to sort from lowest volume to highest.  (On the results page, Josh mentions looking for the “Approx Avg Search Volume” which is the average monthly search volume for in Google for the phrase that you plug in.  I don’t see this column, so I’m going to use Local Search Volume instead)
  5. Click on Add at the end of the line of all results that show 1500 – 2500.  Feel free to adjust the range up or down slightly. Repeat for each niche word(s) that you’ve selected.
  6. Now download your selections to a notepad or Excel file. The download button should be at bottom right of screen.

Now,  identify top page ranked keywords.

You will need to install Google ToolBar on Firefox or Internet Explorer so that the page rank of a site will display.

  1. Google “Google Toolbar” and download and install the app for your browser.
  2. Enable the Page Rank option. It took me a while to find it. Click on little wrench icon near the top right of screen which will allow you to adjust the Google Toolbar option. Select the Tools Button and check the PageRank tool.
  3. Next go to Google search for  each one of your keywords that you’ve downloaded. Check the top ten results on the SERP (search engine results page). Josh mentioned that the Google Toolbar should show you the pagerank right on the SERP – but I haven’t been able to figure out how.  If anyone has any ideas on this, please let me know.
  4. Click on each of the top ten results. With the webpage being displayed, hover your mouse over the PageRank button (green bar) and you will get a value of between 0 and 10.
  5. Repeat for each of the top ten results. Now average the pagerank value for all of them. You will keep the keyword if the average value is 3 or LOWER. I misread the instructions the first time and thought that we were keeping 3 or higher.
  6. Repeat for all of your keywords. You should compile a list of at least 26 keywords. If you need more, try different variations of the keywords

Summary:

SEO tools

Spyfu.com – shows CPC of niche words. Also shows top 100 highest cost (equals highest paying) niche workds

Google Keyword Tool – plug in your domain or keywords and it will return a list of all keywords including data such as Search Volume.

Google Toolbar – has a PageRank tool built in.

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