Marketing


bigassfan3If you had a large room that you had to cool, which fan would you consider purchasing: a LVHV (low velocity, high volume) fan?  Or a Big Ass Fan?

That’s the question that the Big Ass Fan company asked. And, yes, that’s the company’s name.

I saw this video on MSN over the weekend and just had to recap it here on BuildBigShips.com. Despite the jovial nature of the name, it gets the point across and does a brilliant job of marketing the company and brand.  Check it out.

Big Ass Fan Marketing Video

bigassfan2Here are some important highlights from the video.

Industrial trade magazines have all sorts of advertising in them and they’re all incredibly boring. We’re the
only ad in the magazine that people looked at.
This place is much more than words on a box. Its an identity, from product, to service, to company culture,
this place is big ass from wall to wall.
the name opens the door . . . the product must be the very best . . . make your name stand for quaility . . .
it pays to stick out from the crowd . . . make an impression.
product/service has to be inpeccable. If there’s no substance to that then it becomes a joke.

* Industrial trade magazines have all sorts of advertising in them and they’re all incredibly boring. We’re the only ad in the magazine that people looked at.

* This place is much more than words on a box. Its an identity, from product, to service, to company culture, this place is big ass from wall to wall.

* the name opens the door . . . the product must be the very best . . . make your name stand for quaility . . .

* it pays to stick out from the crowd . . . make an impression.

* the product/service has to be inpeccable. If there’s no substance to that then it becomes a joke.

This is probably the best marketing and branding article that I’ve seen so far.  It’s so much more refreshing than, “Top 10 ways to market your brand . . . “

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silverjewelry

Friday’s deal at FreeBestDeals.com was SilverJewelry.com.  They have an interesting business model.  They give alway free jewelry as a tatic to attract lots of traffic to their website.  Note the timer on each selection used to set a sense of urgency or a call to action for visitors.

Now, Silverjewelry.com also charges for shipping — I’m guessing enough to cover the wholesale cost of the piece and perhaps enough to make a small profit, too.  Its kind of like the ebay strategy of selling lots of small items for cheap, but making $1 profit on shipping for each item.  Sell 500 items, make $500.

In this case, Silverjewelry.com also gets the add revunes from their website.

I had originally mis-read Problogger’s contest rules, too and thought he meant 140 words.  I actually wrote a 140 word summary before I caught myself.  I kept wondering why everyone else’s entry seemed so short compared to mine.  And then it finally dawned on me!

I guess Twitter has set the 140 character standard.  Still, I didn’t have to work too hard at it because Ning’s network description only allows 140 characters, too.  Right now, I have the following entered in it:

“Enter Free into Google and you get millions of sites . . . 99% which isn’t free! Join FreeBestDeals.com! Everything Here is Absolutely Free!”

Well, I wanted mine to stand out a little to try to attract Darren’s attention.  It seemed to be an attainable goal, as there were only about 400 blog entries at the time.  Still, I didn’t know what could possibly interest Darren.  So I figured that I would go with something different and zany.

“Are you one of the FEW people on EARTH lucky enough to have a BIRTHDAY? Visit us for FREE Birthday food and gifts! Everything Here is Free!”

Still, with over 1400 entries, I guess it really had to be far out to stand out. Maybe something along the lines of:

“The Housing market crashed! The Stock Market crashed! The economy crashed! Your job has crashed! Save your wallet! Visit . . .”

Then again, I’m not really sure what would have attracted attention.  Darren’s pick was varied.  My favorite was.

“Mom-101. I don’t know what I’m doing either – Mom 101

It reminds me of Ernest Hemingway’s example of how to tell a story in less than ten words.

On Saturday, ProBlogger held an impromptu blog contest. The contest allowed you to pitch your blog in 140 characters in Darren’s comments. Luckily, I had decided to run through and hit my daily blog list, otherwise, I would have missed it.

When I first saw it, there were already 300+ blogs being pitched. By the time I submitted my entry, the number had jumped to 400+. I watched the number keep jumping up: 800; 900, 1000, 1200. Finally, a grand total of 1423 blogs being pitched at the end of the contest! I was wondering at the momentum in the number of entries that kept coming in.

Later, in his post contest review, Darren explained how he had utilized Twitter to spread the word and that on-line community took up the call and retweeted it, creating a viral event. Wow! Here is a great example of how powerful a tool Twitter can be.

I was reviewing past posts at SelfMadeMinds.com and came upon the LinkBaiting Article from DailyBlogTips.com

They were talking about providing a tool that other websites can display on their pages. It got me to thinking.

What if I could create a FreeBestDeals.com gadget that would display either the latest deal, or a highlighted deal?

Network Creators could paste the code up on their website, the way you can do it now with Youtube code. Then the target sight would get updated whenever a new deal was offered or featured.

Yelp Talk

Yelp Talk

It looks like Yelp.com now has real-time, forum-like Talk.  Or, maybe they always had it and I just haven’t noticed it before. Its pretty cool, cause I had been looking for a local forum (that talked about  other topics besides sports) for a while now.

Of course, the first topic that I see in Talk is . . .

Yelp Talk Boob Job

Yelp Talk Boob Job

189 comments? It figures.  But there was also a Birthday topic.  And I was able to promote FreeBestDeals.com with a list of four free things that you can get on your Birthday.  I wasn’t sure how it would be received, but in the end, I received a “compliment” (star, approval, reputation, thank you, etc) for it.

Woohoo! A Digital Point member came to the rescue and posted 25+ posts on FreeBestDeals.com!

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